Jorge is a global executive in marketing and consulting for high-profile lifestyle, entertainment and hospitality companies.
He holds an MBA in Sports Management by the Real Madrid Graduate School (European University), a bachelor's degree in Communications by the Monterrey Institute of Technology (Mexico City), and brings 10 years of experience planning and implementing award-winning marketing communications campaigns, as well as specific experience working in the fitness industry. Jorge will become part of your strategic planning team to ensure that your business model is successful through solid business, marketing and operations plans.
Jorge worked for multinational marketing communications agencies for 10 years. He started at one of the largest firms in the world, Cohn & Wolfe, and was later hired at Miami-based award-winning boutique agency Dialogue Marketing Communications. His latest post was Managing Director for Dialogue. He has worked for clients such as Apple, Diageo (Johnnie Walker, Baileys, J&B, Tanqueray, among others), Pernod-Ricard (Chivas Regal, Absolut, The Glenlivet), Latin GRAMMYs, Louis-Vouitton Moët Hennessy (Moët & Chandon, Dom Pérignon, The Glenlivet, Terrazas de los Andes), Deezer and W Hotels.
Known for his team leadership skills, Jorge has hired and developed seasoned professionals in the marketing communications industry who today occupy senior leadership positions at Fortune 500 companies. He and his team have won multiple marketing communications awards, including SABRE, PR Daily, and Latin America Excellence Awards. As an entrepreneur, Jorge started up, strategized and grew the Mexico City office of Dialogue - today one of the most respected agencies in the country with clients like Apple, Pernod-Ricard and Latin GRAMMYs. He has also mentored dozens of entrepreneurs volunteering for initiatives by the Washington Center, the Organization of American States, MentorDay.co and the George Washington University.
With a lifelong passion for fitness, Jorge became a successful senior trainer at Equinox in Washington D.C. while studying his MBA. Throughout this time, Jorge learned the operations of one of the most iconic fitness club companies in the world - a brand he had admired for years.
Jorge will truly become a part of your team just like he always did as a marketing consultant. His passion for fitness, business, luxury, and marketing, his proven strategic thinking and seamless execution, combined with an always positive attitude are assets for the success of your business.